Why the promise of big data hasn’t delivered yet

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Image: gremlin/iStock/Getty Images The ubiquity of big data is such that Gartner dropped it from their Hype Cycle of Emergent Technologies back in 2015. Across sectors, businesses are scrambling to make every function “data driven,” and there’s no shortage of firms lining up to help them. The big data analytics industry is worth $122 billion — and growing. Read More