Amazon and Apple TV deal shows how to solve business conflicts

I didn’t see this as an enterprise-focused story at first, but a recent compromise between Amazon and Apple shows how communication can help even opposing businesses solve problems and grow value.

Amazon and Apple make a deal

Amazon this week suddenly began permitting Prime subscribers to access and purchase content from Prime using the iOS app.

To the vexation of many users, this wasn’t possible before. You had to visit Amazon’s site on a computer, purchase the item you wanted, and only then could this be accessed using an iOS device, including Apple TV.

The process was annoying, and was purely driven by the two billionaire multinationals arguing over who would get to keep a share of the purchase price.

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