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Wondering what to have for Christmas dinner? AllRecipes.com will be a popular site to check this holiday season … and this year it’s using Microsoft Azure’s cloud.
AllRecipes, founded in 1997 and owned by Meredith Corp., has undertaken a two-year migration to Azure, the IaaS public cloud. AllRecipes services 1.5 billion visitors each year who view an average of 95 recipes per second, 66% of which are done on mobile devices.
The company’s load is cyclical: On a Sunday afternoon there is 60% more traffic on the website compared to a Monday morning. Just like a retailer, the holiday season is AllRecipe’s crunch time. Eight weeks in November and December including five days in particular – Christmas, Thanksgiving, the day before each and the Super Bowl – create the largest surge in traffic.