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I guess if you bat for the ‘iPhone is failing’ teams then you will have thrown the latest Kantar Worldpanel ComTech data into your “does not fit the narrative” trash can.
Why shouldn’t you? You have every right to ignore facts that may undermine your opinion.
It keeps the prejudice industry alive.
Defining the future
If you look at the latest Kantar data you’ll see a slightly bigger picture.
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