How Apple will make you really, really want an Apple TV

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The Apple TV is a quite powerful machine. It runs a dual-core, 64-bit A8 processor, which gives it plenty of oomph for apps, games, TV shows, music, and movies. And it’s not good enough.

You want more

When it comes to television you want more.

You want faster and more detailed games. You want better graphics and animation. You want speedier apps. You want more powerful and more integrated personalization and predictive capabilities.

Apple really wants to give this to you. It is working pretty hard to lay the ground for the next edition of its front room computer. So, what kind of improvements can you expect, and how will Apple convince you to purchase an Apple TV (5)?

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