TCL continues push into North America with 25 new TVs, many with Dolby Vision HDR

TCL announced Tuesday at CES 2017 that it's escalating its push into North America this coming year with 25 new-to-the-market TVs from the company’s improved C-, P-, and budget S- series.

The biggest news is that all C- and P-series TVs will feature Dolby Vision for color and contrast optimization on a scene-by-scene basis (frame-by-frame is possible) rather than once at the beginning of a movie, as with HDR 10. Dolby Vision can also provide better dark detail than HDR10 on sets with limited brightness. It also requires that a vendor pay royalties for the tech. 

Dolby