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I have never really stopped to ask myself whether or not I enjoy driving, but user enjoyment is one of the main goals of Toyota's Concept-i car. To demonstrate what it might feel like to drive the Concept-i, Toyota has set up a simulator at CES in Las Vegas.
I tried it out myself and found the experience really enjoyable. Before entering the car, you have to type in your name, age, gender, and hobbies. This information is later used by the car to suggest enjoyable routes and measure your vitals, since the car is meant to pick up on drivers' emotions.
Martyn Williams Before entering Toyota's Concept-i simulator, participants are asked to enter their name, age, and hobbies.
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