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Now that Snapchat‘s parent Snap has signalled its intention to go public (in early March, is the date that we’ve heard through the grapevine), it’s stepping up a gear to show that its business is definitely worth $25 billion. Snapchat’s pitch: it is much more than just a place for 158 million, mostly American consumers between the ages of 18 and 34 to dip in and… Read More