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As more people decide they don’t need cable, the TV networks are waking up to the fact that they can’t bet the farm on the same old business models, even as they depend on cable for most of their revenue.
The latest earnings reports from companies like Time Warner, Viacom, and Disney provide a useful snapshot of how networks are responding to cord-cutting. Spoiler alert: The responses aren’t always consumer friendly.
1. Bet on streaming bundles
ESPN has been one of cord-cutting’s biggest victims. Disney's cash cow lost roughly 2 million subscribers in its last fiscal year, and it recently dipped below 75 percent penetration in U.S. TV homes, according to Nielsen.
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