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It’s called the Play Store for a reason. Google’s app store is filled with a veritable cornucopia of games—so many, in fact, it can be hard to find good ones that aren’t from big-name developers like Nintendo or Electronic Arts. But through a series of initiatives announced at the Game Developer Conference, Google is looking to change that.
As the Play store expands and gaming becomes more sophisticated, Google has turned its attention to the little guy. While the biggest games will still get the most visibility, Google has announced that it will begin promoting apps with high-quality gaming experiences—this based on engagement, not just installs.
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