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Twitch, the popular live video game streaming site, wants to go head-to-head with digital game stores like Steam and GOG. The company announced Monday that Twitch viewers will soon be able to purchase games and in-game content while watching their favorite streamers.
Sometime this spring, Twitch viewers will start to see “Buy now” buttons underneath the video for the game they’re watching. While watching someone play Tom Clancy’s The Division, for example, there would be a button right below the stream allowing viewers to purchase it.
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