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Google has unveiled several strategies this week to help game developers sell their wares to Play Store shoppers, but now it’s looking to expand those efforts outside the app store as well. A new initiative will let developers who advertise their games with Google also allow users to try out the games, without being directed to download or install anything.
Announced at GDC today, Google is calling the new service Playables. According to a report by MediaPost, Sissie Hsiao, director of product management for mobile advertising, outlined the new venture, which utilize HTML5 to create fully playable versions of games right inside of ads. Google says Playables will being rolling out in the coming months.
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