How Itch.io became an indie PC game haven—and Steam’s antithesis

Every so often, Leaf Corcoran reminds himself that he’s not building another Steam.

As the founder of Itch.io, Corcoran has spent the last four years creating an online PC game hub that’s the polar opposite of Valve’s behemoth. Big-budget publishers are absent, and most of the 58,000 games in Itch.io’s catalog—from roguelike brawlers to raft survival simulators—are free. To further support indie development, shoppers can pay whatever they want above a minimum price set by creators, who decide how much commission—if any—Itch.io should get from each sale.

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