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With reports of Russia using social media and bots to push fake news to influence the 2016 U.S. presidential election, questions are arising over how these same tactics could be used against an enterprise.
"Twitter bots could absolutely be used against a company," said Dan Olds, an analyst with OrionX. "Someone using bots could manufacture a fake groundswell of opinion against a company or a product."
The subject of Twitter bots has made headlines since federal investigations into Russia's interference with the presidential election unearthed evidence that the Kremlin used chatbots, particularly on Twitter, to seed fake news stories in order to confuse discussions and taint certain candidates, especially Democratic candidate Hillary Clinton.
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