This is why iPhone X is Apple’s most important product

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Have you ever wondered just how much interest there is in iPhone in comparison with Apple’s other products? Or wondered which of the company’s other products is likely to become a mass market hit next? These charts from SEMRush (based on search volume) will show you what you need to know:

Apple’s biggest product

On launch, Apple sold around 3 million iPhone X units in just 20 minutes. That works out to be around 150,000 phones per minute and 2,500 iPhone X sales per second. That’s by far the biggest product Apple — or anyone — has to sell right now.

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