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The battle of the smart assistants continues, and while people seem to want to get more from using Siri, people seem to want to figure out how to turn Cortana off, and Google Assistant isn’t far behind. How can Apple exploit its advantages to push HomePod higher?
Voice assistant’s face-off
I’ve been digging through the latest interesting data from SEMRush, who have shared their findings around search habits when it comes to voice assistants. The research shows that Siri is now the most searched intelligent personal assistant, both globally and in the U.S., and it also shows the sort of questions people are asking about all the assistants.