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LG — oh, sweet, sweet LG.
When the Little Phone-Maker That Couldn't™ announced it was stepping back from the rat race earlier this year and focusing on fewer models with longer shelf lives — "unveil[ing] new smartphones when it is needed," as the company put it — I was mildly optimistic it could mark the start of a promising new trend.
Then came this week's launch of the LG G7 ThinQ (gesundheit!). And, well, we're right back to square one of the typical LG game plan.