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Hello Humankindness. It’s the branding campaign for Dignity Health, but it gets to the heart of the health care provider’s culture and serves as a rallying force to keep IT employees happy and engaged.
“Hello Humankindness is our brand promise — we invest in it, we believe in it as individuals, and we align the culture in IT with that premise that we are here for the patients,” says Deanna Wise, executive vice president and CIO for the fifth-largest health system in the U.S., with nearly 60,000 employees and an IT staff of close to 1,500. “We empower people and encourage them to engage and participate and solve things. They feel like they have an ability to make a difference, and that ability to make a difference fulfills them in their jobs.”