TD Ameritrade cuts email use by 30% after Slack rollout

Email has long been the go-to tool for internal communications. But ensuring the right information gets to the right employee can be challenging – particularly for companies with thousands of employees across different locations.

At TD Ameritrade, email was central to corporate and team communications – and workers sometimes felt bombarded with messages not particularly relevant to their jobs, according to Neal Obermeyer, senior manager for digital workplace and channel effectiveness for the company.

At the same time, employees sometimes missed out on important conversations going on via email, with “choke points” getting in the way. “Information in email is essentially useless to anybody who is not in the conversation,” said Obermeyer. “As far as our organizational intelligence goes, information in email might as well not exist.”

To read this article in full, please click here