BrandPost: Improve communication in the workplace to grow your business

It’s no secret that poor communication is detrimental to your organization, but just how detrimental may come as a surprise. According to “The Poor Cost of Communications,” a study referenced by the Society of Human Resource Management (SHRM), “a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.” Smaller businesses are equally susceptible to the negative impact of insufficient communications – perhaps even more so.

Because those on your staff are, in all likelihood, taking on more varied roles and are pulled in more directions than those at larger organizations, communicating clearly – and in a way that suits your team best – may be even more critical for small businesses. Fortunately, there is a slew of technology and information available to help you open (and maintain) clear lines of communication with those you rely on most.

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