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Among the many announcements at Google I/O in 2015 was one that seemed like a fantasy: connected clothing that could control music and lights, and even interact with images on a nearby screen. Dubbed Project Jacquard, Google proved it was serious about the tech by partnering with Levis to make a denim jacket that it showed off at last year’s I/O, and now we finally know how much it’s going to cost.
And it’s not horribly expensive. Although it is a couple hundred dollars more than the Commuter Trucker Jacket on which it is based, the $350 jacket is set to go on sale in the fall (pushed back from its original spring launch), and is presumably the first in a full line of smart clothes.
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