Apple’s bold new red iPhone 7 turns upgrading into a philanthropic decision

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Apple just made upgrading to an iPhone 7 a philanthropic decision by adding a red special edition to the lineup. The new red aluminum finish, which is available to order for both iPhone 7 and 7 Plus in-store and online on March 24, is a fundraising effort for the Global Fund. Apple will contribute a portion of red iPhone sales to the fight against AIDS and HIV.

The two new red iPhones will come in 128GB and 256GB storage variations and start at $749 in the U.S. Apple will sell the special editions in more than 40 countries by the end of March, with Brazil, Chile, Colombia, India, and Turkey to come in April. If you live in the U.S., U.K., or China and are part of the iPhone Upgrade Program, you’ll be able to snag an unlocked red iPhone with AppleCare+. In the U.S., the 128GB iPhone 7 will start at $37 a month with the ability to upgrade every year.

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