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The interplay between store associates and in-store technology has always been a delicate balancing act. When the tech helps the associate be an all-knowing partner to the shopper, it's a great thing. But when the tech is deployed so that the associate seems to just get in the way, it can ultimately undermine the in-store experience. Enter the HiMirror.
Retailers have toyed with magic mirrors before — it seems to be the retail tech idea that never dies, despite the fact that it rarely works long term — but this mirror goes much further.
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