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Edward Snowden’s revelations about federal interception of private electronic transmissions started to build public awareness about the concept of “metadata.” The simple concept suddenly has people thinking about the data relating to the data they are generating and sharing—and the insights that could be gleaned from that.
A few weeks ago, I received an email from online travel company TravelBird asking me whether I was interested in a report detailing some metadata analysis they had done on Instagram posts. The pitch intrigued me for a few reasons: first, I’m interested in the insights that data can generate. Second, I’m a huge proponent of travel and traveling experiences as life-changing events. Third, I’m a big fan of using Instagram to document my travels, running and nature experiences (if you’re so inclined, feel free to check out my feed here.)
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