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Weight Watchers has deployed Facebook’s Workplace enterprise social network with the aim of connecting its 18,000-strong global workforce. And the rollout, which began in January, is already considered a success.
The network already has a 50% active use rate among staff, said Stacie Sherer, senior vice president for corporate communications, with 93% of staff activating accounts within weeks of launch.
Founded in New York City in 1963, Weight Watchers now has a presence in 30 countries. The vast majority of its employees – around 90% – are ‘frontline’ workers not tied to a desk; they rely predominantly on smartphones for internal communications.