The KitchenAid stand mixer: How color, cake and nostalgia made an American icon – CNET

July 23, 2018

These countertop appliances have made baking easier for nearly 100 years. But a mix of smart marketing, a strong reputation and happy memories have made the KitchenAid stand mixer an icon.

The KitchenAid stand mixer: How color, cake and nostalgia made an American icon – CNET

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