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Apple often says its control of both the operating system and hardware (the ‘whole widget’) gives it a series of advantages you just don’t get on other platforms. This usually translates into good news for consumers, but there so many ways it benefits professional and enterprise users, also.
Keeping the Mac promise
Recently, I noted that the iPhone 8 becomes an even better smartphone once iOS 12 ships. I’ve also pointed out that HomePods become better systems every time Apple ships a software patch.