How Gmail filters can help organize your inbox

Gmail’s filled with hidden features and add-on possibilities, but one of the service’s most powerful organizational tools is sitting right in the heart of its regular settings.

As you may have guessed by now (especially if you read this story’s headline, you clever little cat), I’m talking about filters — Gmail’s long-standing system for automating your inbox with a series of custom-crafted rules. At a glance, filters can seem complicated. They can seem overwhelming. They can even seem unnecessary.

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