Apple is teaching Siri to learn new tricks

Apple plans to introduce a much smarter version of Siri this year, leveraging a bunch of…

Amazon v. Apple: Home game grudge match

Alexa is everywhere. In your car. In your home. Even your baby monitor. Amazon’s smart assistant…

Apple and the US: It’s emotional

The emotional connection between Apple and US consumers is stronger than for any other brand, new…

Apple and the U.S.: It’s emotional

The emotional connection between Apple and U.S. consumers is stronger than for any other brand, new…

Apple’s AR-ready iPhone 8 will know your face

Apple will announce stronger than anticipated iPhone 7 sales at its next fiscal call, but as…

‘Hey Siri, why don’t you have an offline mode?’

The success of semi-smart voice assistants opens the gates to new convenience and new frustration. We…

“Hey Siri, why don’t you have an offline mode?”

The success of semi-smart voice assistants opens the gates to new convenience and new frustration. We…

Is MacBook Pro the future of the Apple desktop?

We’ve been waiting a long, long time for new Apple pro desktops, but it’s beginning to…