Google partners with Cloudflare and TripleLift to improve AMP ads

 Google is making a number of ad partner announcements around its Accelerated Mobile Pages (AMP) format…

Facebook Messenger begins testing ads…and they’re big

 Facebook today is beginning to test integrating ads into its mobile messaging app’s user interface. The…

Google took down 1.7 billion dodgy ads in 2016, over twice as many as in 2015

 Google has been under the gun when it comes to the power of its massive ad…

Verizon fourth quarter earnings fall short of analyst expectations

 Verzion this morning reported adjusted fourth quarter earnings of 86 cents per share, on revenue of $32.3…

Time Inc-owned Viant acquires mobile ad company Adelphic

 Viant, the ad tech company acquired by Time Inc. last year, just announced an acquisition of…

Google wants to make YouTube a better place for advertisers

 Despite its massive success with viewers, Google always had a hard time convincing advertisers that its…

Buzzvil acquires Slidejoy for a lockscreen ad consolidation

 New York City startup Slidejoy has been acquired by South Korean competitor Buzzvil. Both companies offer…

Snapchat embraces offline purchase ad targeting its CEO called “creepy”

 Snap Inc.’s quest to earn enough money to IPO sees it flip-flopping after pledging not to…