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Amazon.com is using machine learning to try to change the shopping experience and the retail industry in general.
Amazon employees are testing a new brick-and-mortar store, called Amazon Go, in Seattle that lets customers using an app bypass the checkout line.
Using a combination of machine learning, computer vision, sensors and deep learning, the smart store is designed to keep track of what users take off and return to shelves so it can track their purchases in a virtual cart. When they're done, customers can just leave the store with their purchases; Amazon will charge their account and send them a receipt.
"We created the world's most advanced shopping technology so you never have to wait in line," the company said on its site. "With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)"