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I’m all for tech innovation, but when I heard about the Amazon Go store concept today -- the first retail store could debut in Seattle early next year -- I had to wonder.
You use your phone to check-in at the front of the store, grab the items you want, then leave. Sensors on the shelf and motion detectors powered by machine learning and computer vision know when you pick up an item and put it in your cart. In the explainer video by Amazon, someone picks up a cupcake and then puts it back. The narrator explains that the “store” knows you don’t want that item.