Pandemic leads to surge in video conferencing app downloads

Business communication apps saw record levels of growth in March, according to statistics from mobile market data provider App Annie.

With a growing portion of the global population now living under some kind of government lockdown, many organizations have had to shift business processes – and their employees are having to embrace a work-from-home culture on a scale never before attempted.

Not surprisingly, the demand for video conferencing apps has surged in recent weeks, with enterprise-focused mobile app downloads reaching 62 million during the week March 14-21 – the highest number ever seen.

According to a report by App Annie, that figure was up 45% from the week before and up 90% from the pre-Covid-19 weekly download average. Business application downloads represent the highest growth in any category in both the iOS and Google Play stores.

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