Dell protects Alienware, shoves low-end gaming into Inspiron 7000

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Merging gaming PCs with low-end brands failed for PC makers like HP, but Dell is giving it a shot.

Dell is moving budget gaming PCs into the consumer Inspiron brand as it positions the premium Alienware PCs for a leap into the 4K and virtual reality era.

At CES, Dell introduced new Inspiron 7000 gaming laptops, which have the look and feel of Alienware PCs. With a starting price of US$799, the Inspiron 7000 models aren’t as feature-packed as the new Alienware 13, 15, and 17 laptops, which were also announced at the show and will ship this month.

The Inspiron 7000 models—which comes with 14- or 15.6-inch screens—have processing and graphics punch with high-end Intel Core i7 H-series Kaby Lake CPUs and Nvidia GeForce GTX 1050 GPUs. It’s the first Inspiron gaming laptop and the fastest in that brand.

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