INU is a pricey personal scooter for the urban consumer

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Large cities such as New York, San Francisco, and London tend to draw crowds of young professionals, many of whom don't own cars. Green Ride is an Israeli-based company that's hoping to tap into this market of millennial urbanites with INU, a personal, high-tech, electric scooter. 

INU initially made its debut at the Consumer Electronics Show (CES) in Las Vegas in 2015. This past December, the company opened its first showroom in Palo Alto, California, before sales of the scooter launched.

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