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The emotional connection between Apple and US consumers is stronger than for any other brand, new MBLM Brand Intimacy 2017 research shows.
Can’t live without ‘em
“Apple is our top-ranked brand overall,” the researchers said.
They say the emotional connection between Apple and US consumers is so strong that the Apple brand is one US consumers just can’t live without, based on an online survey across 6,000 people.
Apple beats Google for “enhancement, ritual, and identity” and is more frequently used in the US than Facebook. Disney and Amazon are the second and third best brands in terms of their emotional connection with consumers.
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