Interview: How Amazon Channels is building a la carte TV

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Cord-cutters who’ve been pining for a la carte TV subscriptions might want to start paying attention to Amazon Channels.

The service, which launched in late 2015, allows Amazon Prime members to add on-demand video subscriptions from premium networks like Showtime and Starz, international services like Acorn TV and DramaFever, and streaming-only offerings like AMC’s Shudder and NBC’s Seeso. Amazon Channels isn’t exactly a la carte nirvana—there are no live channel feeds, and no basic cable offerings like FX and Comedy Central—but it does help make streaming video less chaotic. Each channel integrates with Amazon’s existing video apps and Fire TV devices, and ties into a single billing mechanism that, unlike cable, lets users add and drop channels at will.

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