HTC’s new Vive payment plans diffuse the high cost of PC virtual reality

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The annual Game Developers Conference is underway this week in San Francisco and you can expect a lot of virtual reality news. And it’s HTC first out of the gate with a bevy of Vive updates—mostly concerning developers, but at least one very important new program for consumers.

Let’s start with the latter, as it’s perhaps the biggest Vive news:

“For the first time, Vive is launching a financing program in North America. For $66 a month and no-interest financing for 12 months, users can purchase a Vive on Vive.com with zero down. Additional new financing options are available at varying finance terms.”

The Vive’s sticking to its $799 price, so this is unlikely to offset the “VR is too expensive” complaints. It does potentially make VR a bit more “affordable” though, spreading the burden out over the course of a year like a cell phone and/or car payment instead of requiring one large up-front sum.

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