Playing the name game with Intel’s object recognition software

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Intel does a lot of the heavy lifting to power some of our most-used products, working silently behind the scenes to make things run. But South by Southwest is far from a subtle, behind-the-scenes kind of place—and Intel’s pop-up lounge was full of demos that showed off what the company is doing in the AI space.

My favorite demo may not have been flashy, but it showed off a key component of machine learning: object recognition. I held up a series of photos showing a wide variety of stuff—animals, people, vehicles, household items, plants—and the software correctly named it all. It also told me how confident it was in its answer, and many objects were named with 100-percent accuracy.

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