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Not many companies would want you to pee on their product, but one at Cebit positively encourages it.
Peelytics of Heidelberg, Germany, has developed a Bluetooth beacon that detects when someone is urinating on it, and for how long. If that person has a hand free to wake up their smartphone, they can "claim" that micturition as their own using the Peelytics app, and perhaps win a prize if they peed for longest.
It's all a game designed to encourage people to improve their aim (keeping restrooms cleaner) and to pay attention to promotional messages while in toilets in bars and clubs -- areas that marketers have already identified as prime placements for advertising.
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