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Business-planning software isn’t just for startups and SMBs anymore. Many of these tools have been transformed into multitasking workhorses, with enterprise product marketing and development team leaders using them to suss out road maps and financials for individual products.
I reviewed four SaaS-based products for developing business plans from the point of view of a product marketing executive needing to wrangle all the costs of developing, launching and marketing a new product or service. I wanted a product that could establish revenue goals with trackable metrics, create reports on all financials, and allow access by multiple users within the product marketing group.
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