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Trello has grown quickly since it spun off from software firm Fog Creek three years ago, adding millions of users every few months. And it shows no sign of slowing since its acquisition by Australian collaboration software firm Atlassian: it now has 25 million user signups, up from 14 million last year.
What’s driving interest in the work management application?
“The popularity of it is that it is a very easy to use, highly visual tool that allows people to get themselves organized and work effectively,” said Margo Visitacion, Forrester vice president and principal analyst, “and without a lot of effort it can bring other people into their circle to work on various types of projects.”