Google’s Hangouts Chat collaboration app hits a booming market

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Google this week officially launched its Hangouts Chat app, the company’s take on the booming market for chat-based collaboration. 

Hangouts Chat functions much like other group chat tools such as Slack, which aim to reduce reliance on email and make it easier to communicate and share information with colleagues. Features include threaded conversations, searchable chats and an array of app integrations and chat bots.

Google offered a first glimpse of Hangouts Chat almost a year ago when it announced plans to  separate its original Hangouts application into two products for G Suite subscribers. Alongside a video conferencing tool, Hangouts Meet, which was made available users immediately after the announcement, a text-based Chat app was only accessible via an early adopter program.

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