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Everybody uses Facebook because everybody uses Facebook.
But lately Facebook — and all the other social networks, for that matter — seems to be turning into a distracting, time-wasting and manipulative “surveillance machine” that does more harm than good.
This is a huge problem for professionals and businesses of all sizes, including enterprises. As I wrote in this column, “Facebook CEO Mark Zuckerberg is transferring wealth from your company to his.”
It’s become clear that social networks exist to extract attention and personal information from you — the more, the better.
But we’re afraid to cut the cord, and we feel stuck because we want to stay in touch with people and also discover content that’s valuable to us. We also try to have a presence in most of the popular social networks.