12 thoughts on the new Apple enterprise

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Apple’s growing place in enterprise IT means you’re already seeing more of its logos appear in meetings, conferences and in the field. What do enterprise CIOs need to understand today as they make decisions for tomorrow?

Complexity sucks

It doesn’t matter how important your business process is, there really is no excuse for fiddly and complex user interfaces, often used features that are nested deep in the innards of the app, or inconsistent software behaviour. If your workers are using better computers at home, or better mobile devices, then they will use consumer applications to do the same task no matter how much you warn them about ‘Grey IT’.

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