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When BJ's Wholesale Club on Thursday (May 3) said that it would leverage artificial intelligence machine learning in its mobile app, it joined the crowded club of companies boasting machine-learning capabilities while remaining vague on the details.
But the 215-store chain — operating in Connecticut, Delaware, Florida, Georgia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, South Carolina, Ohio, Pennsylvania, Rhode Island and Virginia — pledged to use machine learning to boost its CRM shopper profiles and to immediately apply it to change mobile responses.
"The new discover feature lets shoppers explore new products and easily swipe right to add to a wishlist or left to dismiss a product," the chain said in one of the shortest news releases that retail has ever seen. "Using machine learning, the discover experience will be personalized to each user based on previous selections they’ve made through the swipe right or left process."