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The wireless industry has grown and changed so much over the last few decades. In the last few years, major wireless brands AT&T Mobility, T-Mobile and Sprint have introduced or acquired several other brands like Cricket, MetroPCS, Boost, Virgin Mobile and more. They have focused on winning and growing in different slices of the wireless pie, and it’s working.
Verizon and Verizon Wireless has been quiet in this space. They tend to take a different route. They are the highest priced wireless service and it looked like things would remain that way. However, now they are doing a deal with Visible that changes all that.
I tend to worry about companies when they let the change wave go on without them. I don’t want the growth wave to pass them by and leave them behind like it did with companies like Blackberry, Nokia and Motorola. Leaders who missed the next change wave and now are struggling.