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We may not have heard much more about Apple's AirPods at WWDC, but soccer fans watching World Cup 2018 won’t have missed the number of players filmed wearing them as they arrive at the stadium.
Shape of you
Thirty-two national teams are battling to win the coveted FIFA trophy and hundreds of millions are watching worldwide.
To reach those people, Apple announced the addition of Siri support for football in Brazil, Russia, Denmark, Finland, Malaysia, Turkey, Thailand, Saudi Arabia, United Arab Emirates and Israel in the prelude to the game. Soccer fans in around 36 countries can now ask Siri for match scores, schedules, standings and team rosters for Senegal, or others -- some may even be using AirPods to do it.