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Wireless is one of the hottest and most competitive industries. However, during the first half of this year, it has not been as hot and in-your-face as usual. That’s about to change. I predict the second half of this year will see a much louder and hotter competitive playing field. Let me explain why I think this will happen.
AT&T Mobility has been quiet while the company was waiting for the Time Warner merger to be completed. Now that is done. So, I fully expect them to turn the dial back-up to high. I expect to see a higher level of marketing from AT&T on a variety of fronts including wireless, bundled services including pay TV like DirecTV NOW, wireless TV and more, and now with their new asset, WarnerMedia which was called Time Warner.