Apple results: The numbers that matter

iPhones don’t matter anymore. People are buying less hardware, want the products they use to last longer and are more prepared to invest in access rather than ownership. These are the big takeaways from Apple’s fiscal call.

iPhones don’t matter anymore

I’ve been saying this since before people understood what I was saying. I continue to argue it now: Yes, iPhones will be the center of Apple’s super-private and ultra-secure ecosystem, but the neurotic desire to purchase a new one annually is going to shrink in favour of a more Earth-friendly (and, indeed, climate responsible) approach of making the best out of the device you’ve already got.

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